Rule Out Racism Campaigns

Rule Out Racism Shutters Display

For the seventh year in a row, the Rule Out Racism Shutters will be on display throughout the week, this year at different points of prominence across campus!

Rule Out Racism Displays at Libraries

Watch out for library displays in UBC Okanagan Library and participating Okanagan Regional Libraries.

Social Media Campaign

From March 20-24, the UBC Okanagan Equity Ambassadors will be posting shared experiences, stories and thoughts about racism curated from contributions by UBC community members (students, staff and faculty). See the posts on the following social media platforms:



Microagressions Campaign

In partnership with UBC Okanagan’s Equity and Inclusion Office, Laura Prada (Coordinator, First Year Services), Erika Verigin (Peer Mentor), Siara Less (Peer Mentor) and Rachel Andreychuk (Intern, Aboriginal Programs & Services)


“a comment or action that subtly and often unconsciously or unintentionally expresses a prejudiced attitude toward a member of a marginalized group (such as a racial minority)”

*as defined by Webster’s Dictionary


This campaign aims to increase our campus’ awareness of microaggressions and enable people to reflect upon the impact and intention of their words. We hope this campaign will spark students and faculty alike to self-reflect and be more proactive, when it comes to how they communicate with others. By identifying the presence of microaggressions, individuals will also be able to envision other points of view. Considering different perspectives is an important aspect of university life and can be used as a tool to understand each other, thus increasing our capacity for empathy and understanding. 

The Goals of This Campaign:

  1. To spread and elevate the awareness surrounding racial microaggressions
  2. To enable students to actively think about the words they use and their potential to reinforce racial stereotypes
  3. To encourage conversation and open dialogue about the issue of microaggression 

Racial Microaggressions

  • Are brief and commonplace daily verbal, behavioral or environmental indignities
  • Can be intentional or unintentional
  • Can communicate hostile, derogatory, or negative racial slights and insults
  • Have the potential to have a lasting harmful or unpleasant psychological impact on the target person or group.

Microaggression examples, implied meanings and possible alternatives.

Microaggression Implied Meaning Alternative
“Where are you really from?”

“You speak good English”

You are a foreigner. “Where do you call home?”

“Are you from Kelowna?”

“You’re so pretty for a dark skinned girl” Your standard of beauty has limits because of your race “You are pretty.”
“When I look at you I don’t see color” Denying a person of color’s racial / ethnic experiences. None (Just don’t do it)